Desire 650, a new non-smart phone
HTC, which is trying to recreate the old glory in the smartphone market, launched the Desire 650, an entry-level model following the HTC 10 Evo. The HTC 10 Evo is quiet in the market, but the idea is to save the user's personality, and despite its low price, it has a good specification and attracts attention to some enthusiasts. , We will discuss future market reactivity.
The first time you see the design of the Design 650, you get a lot of familiarity. It looks like it has a lot of similarities with the previous iPhone 5C. However, some brands in China seem to imitate the design of the iPhone or Galaxy, and compared to their long history of smartphones, they can be seen to have their own unique features.
Especially, it is the key point of this product that the design of the top and bottom is different on the rear side, but it is a unique thing which is quite good although it is strange. This back-to-back design is also applied to Google's pixel phones manufactured by HTC. In addition, it is thought that the feeling of grip is considerably high when actually using the streamlined shape in the curved surface.The front part has a similar design to the existing HTC product, which is already familiar to consumers and is quite familiar. For a low-end smartphone, I want to give a high score in terms of applying a new design.
FUN element reflecting individual taste
Looking at the features actually applied, it can be seen that the main target of this model is for the younger generation. The HTC emphasizes the 5-megapixel sensor and various camera functions to display the user's personality, high-resolution audio, and the ability to create their own icons and photos through their own apps, And theme themes that can be produced using their own photos. It seems to be aimed at a younger person who likes to save his / her personality.
The addition of functions targeting major target groups, as opposed to the entry-level smartphones of other brands, are priced at a low price for simple functions, which is a part of HTC's projected value for the Design 650, It seems to be an important point to receive the score.
What are local reactions and likelihood of success?
As we mentioned at the beginning, it is true that the Design 650 does not attract much attention from the press and experts due to the simultaneous HTC 10 Evo. In recognition of this, the cognitive HTC has just announced that the Desi 650 will be launched in Taiwan on December 1, and is delaying its announcement regarding the global launch. However, as mentioned earlier, some experts say that it is a low-cost smartphone, but it contains a variety of specialized functions.
The price is also set at about 200,000 won in Hanhwa, which makes it easy for consumers to buy. HTC, which has been in a slump in the smartphone market for some time, is interested in finding out its old reputation through the Design 650.
As the premium smartphone market has become saturated, a mid- to low-end smartphone market is emerging. As a matter of fact, Samsung Electronics maintains its No. 1 position in global market share. Although it is clear that premium smartphone is the main reason for its popularity, the back of the market is largely due to the expansion of mid- to low-end smartphone market centered on emerging markets. It is an atmosphere of increasing interest. At this point, it's a good news for consumers to launch a product with a variety of features that will highlight HTC's personality. In this regard, we expect other brands to release a low-end smartphone that is not simply downgraded but full of personality.